Yahoo! Japan & eBay Alliance - Facilitating Cross-border Auctions*

Details

Case Code : CLBS100
Publication date : 2009
Subject : Business Strategy
Industry : -
Length : 03 Pages
Price : Rs. 100

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Key words:

Strategic alliance, entry, exit, eBay, Yahoo, Yahoo Japan, online auctions, sekaimon.com, bid, PayPal

Note

* This caselet is intended for use only in class discussions.
** More comprehensive case studies are priced at Rs.200 to Rs.700 (US $5 to US $16) per copy.

 

Abstract:

In December 2007, US-based eBay Inc. formed an alliance with Yahoo! Japan Corporation in a cross-border trade agreement. The deal allowed users of Yahoo Japan Auctions to bid for items on eBay's US site via Sekaimon.com. By mid-2008, both the companies planned to extend the deal to US buyers, enabling them to buy items listed on Yahoo Japan Auctions.

Introduction In December 2007 , eBay Inc. (eBay), the world's biggest online auction company, formed an alliance with Yahoo! Japan Corporation (Yahoo Japan) in a cross-border trade agreement. This marked the return of eBay to Japan after it left the country in 2002. The agreement enabled users of Yahoo Japan to bid for items on eBay's US site (eBay US) while eBay users in the US could transact on Yahoo Japan's Auctions website. Speaking about the alliance, the then chief executive of eBay Meg Whitman said, "We are excited to partner with Yahoo Japan in providing Japanese users with a localized site designed to enable them to shop on the eBay marketplace with ease and convenience."...

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